This week, I had the opportunity to speak to Chirag Sagar, the Co-founder of Money Matters Top Tips, a media, entertainment, and book-publishing company. The company dedicated to the needs of business owners, entrepreneurs, and executives. Chirag is also the Co-Founder of Digital Luxury Agency. The agency has collectively worked with over 3000 small and large companies, Fortune 500s, governments, non-profits, and investment firms. Their roster of clients includes Richard Branson and Virgin, the country of Panama, SBE Group, Bank of America, Cadillac, and Qatar Airways. Before that, he served as the COO of Destination Luxury. It was a luxury lifestyle media outlet that reaches over 5 million people every month through their various channels. He spearheaded the team that built the website presence to reach 500,000 monthly unique visitors. Later, and he grew its social media properties to reach millions from scratch.
Before that, he helped scale a White House-recognized start-up non-profit called Moneythink. They’ve taught their financial education program to over 15,000 high school students across the US. He has served on over ten advisory boards. (3 alumni boards from his alma mater, the University of Southern California where he graduated with his Bachelor’s of Science) He is a member of the Los Angeles Global Shapers, a World Economic Forum initiative. Chirag also has published three books focused on diversity, real estate, and business leadership.
Chirag is a marketing expert, especially in the new form of marketing related to social media marketing. He mentioned how he continuously uses the wild wild west approach in creating new marketing campaigns due to constant changes in algorithms and new emerging platforms. Chirag advised new players and original concepts not to spend more than $30 a day testing the ideas. The test not only resides in one platform like Facebook but also across Snapchat, Instagram, and others. The reason is that one platform tends to work better than another. The strategy better served to focus on the platform that generates the most impact rather than optimizing on the platform of choice that might not be the best platform for your customer base. Continue to tune on the podcast as Chirag then imparted us with additional strategies and tips.